Client
Muzammil Syed
Duration
6–8 weeks
Scope
Product design + Ui/ux + Mobile app
Location
Dubai, UAE
Full product design for Next to You — a map-based service app connecting people with trusted local service providers in real time. Designed for clarity, speed, and confidence at every step.
Mobile app · UI/UX · Product design
Next to You

`Service apps live or die on trust. Next to You was entering a market where users had been burned by unreliable platforms — late arrivals, unclear pricing, no accountability. The product needed to communicate reliability and transparency before a single booking was made.
The design had to solve for two audiences simultaneously: the end user booking a service who needed to feel safe, and the service provider whose livelihood depended on the app being simple enough to use on the go.`
"Trust is the hardest thing to design for. How do you make a stranger feel safe?"
The challenge
Next project
`The map interface was the core of the experience — but maps create anxiety when they're unclear. The visual system was built around reducing cognitive load at every step. Provider cards surfaced the three things users care about most — rating, distance, and availability — before anything else. Pricing was shown upfront, not revealed at checkout.
The dark UI palette was chosen deliberately. Deep navy backgrounds with precise white typography created a sense of precision and reliability. Provider profiles were designed to feel like endorsements, not listings.`
"Every screen was designed to answer one question: do I feel confident continuing?"
The approach



2
Taps to book a service
100%
Upfront pricing visibility
4x
Tested with Different Users
A Mobile App with a clean UI & simple User flow.
The outcome

The final delivery included 8 fully designed mobile screens, a complete Figma component library, user flow documentation, and a developer-ready prototype. The booking flow was reduced from 6 steps to 2 — the biggest single improvement to the user experience.
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