Client
FAhad Kazi, CEO
Duration
3 weeks
Scope
Brand + Website + SEO
Location
Mumbai, India
Brand identity, an animation-rich Framer website, and full SEO setup for Square-off — a Mumbai interior design studio with 20+ completed residential and commercial projects. Built to attract the clients their work deserved.
Brand Identity · SEO · Website
Square-Off Consultants
Square-off had built a serious body of work over five years — residential homes, commercial fit-outs, and hospitality spaces that spoke for themselves. But their digital presence didn't. A generic website with static images and no clear brand identity was costing them enquiries from exactly the kind of clients they wanted.
Interior design is a high-consideration purchase. Prospective clients spend weeks researching before making contact. The website needed to do what their physical spaces do — create an immediate emotional response that made leaving feel like a mistake.`
"20 projects of exceptional work. Zero digital presence that did it justice."
The challenge
Next project
The Framer website was designed as an experience, not a brochure. Scroll-triggered animations revealed spaces the way you'd actually enter them — progressively, with intention. Project pages were built to hold attention, with full-bleed photography, smooth transitions between spaces, and minimal UI that got out of the way of the work. SEO architecture was mapped from day one — page structure, location-based keywords, and meta strategy targeting high-intent searches from commercial and residential clients in their geography.
"The spaces Square-off designs are experiential. The website had to be too."
The approach
7+
Projects showcased
2 x
Session time vs old site
Top 3
Local search ranking
A platform built to scale as their project count does.
The outcome
The final delivery included a complete brand identity system, a fully animated Framer website with custom scroll interactions, project portfolio architecture for 20+ completed works with room to grow, and full on-page SEO setup across every page. Square-off now has a digital presence as considered as the spaces they design.
Eram
Brand-first design for brands that want to be taken seriously.
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Based in Mumbai, India